male, female and oppositional
In popular culture art (it’s hard to decide what art is and what not) needs to be sold. Straightway sold or sold as a metaphor. Usually men are buyers. In these times everything is changing, but still the most is designed for men.
A little different story is with film. In film business, the producer (who is usually man) wants to have as big as possible audience. So he needs to make movie attractive for different king of audience. First movies were done for white males only. Then they started doing movies for white females to. In second half of 20th century there were movies done for “black” audience, but done usually with men in mind. No one thought about “black” women. That’s why Bell Hooks came out with the idea of oppositional gaze.