The news media industry, an intersection of sorts for many Communications and Media sectors, has shown great improvement in allowing access to females and minorities to its news departments. However, this has not translated into executive and decision making jobs. As noted by Carol Jenkins in Media Ownership: Impact on Minority Ownership and Localism, women are only 15 percent of directors on boards of mainstream media corporations. Meanwhile, the FCC, is at the minimum not doing enough to address the problem, and at times seems to support policy to make it worst. In 2003 and in 2007, the FCC attempted to lift the ban on cross-ownership between newspapers and broadcast stations in the same market, but were rebuffed by the courts and Congress after public outcry (http://www.freepress.net/policy/ownership/consolidation). Jenkins, along with many women, minority, and Media groups all agree that Media Consolidation makes it harder for these groups to reach executive positions and ownership stakes. Jenkins also cites a review from Free Press which concluded that the FCC failed to identify 75 percent of the radio stations owned by women, putting into question their commitment to the women’s role in the media. Clearly, the government agency whose sole purpose is to regulate the Communications industry, is not helping enough in this respect.
The website Women’s Views on News (www.womensviewsonnews.org) provides an independent alternative to the news coverage we get from the mainstream news hubs. It is a non-profit project based in the