From food preparers to sex symbols. Now adays commericals and advertisements view women as sex symbols, which is very sad. Naomi Wolf’s “Culture” from The Beauty Myth, examines beauty as a demand and as a judgement upon women. in her book Wolf examines how modern conception of women's beauty impact the shepherds of employment, culture, sexuality, religion, eating disorders and cosmetic surgery, according to wikipedia. I strongly agree with Wolfe argument that women in Western culture are damaged by the pressure to conform to an idealized concept of female beauty—the Iron Maiden throughout modern society, from Victorian Times to today. She argues that the beauty myth is political, a way of maintaining the patriarchal system. It allows women to enter the labour force, but under controlled conditions. She also claims that this system keeps women under control by the weight of their own insecurities. The beauty myth is sometimes viewed as succeeding The Feminine Mystique, which relegated women to the position of housewife, as the social guard over women. In this sense, Wolf claims that public interest in a woman's virginity has been replaced by public interest in the shape of her body, (wikipedia).
A prime example of Wolf's Beauty Myth is Victoria Secrets. Please see link below: